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Comparison of strategic market entry options This table gives our assessment of various options available for an approach to the German market. We know it is difficult to judge on an option when the actual objectives and the potential partners are not known. So this table gives our opinion and what we consider to be an overall assessment. Of course you may see or weigh some criteria differently. So give it a thought and let us know your opinion about it. Comparative table of German market entry options
| criterion | Our services | general reseller | several resellers | local sales agents | affiliate
company | you on
your own | neutral advice
| yes | probably biased | probably biased | probably biased | probably biased | none | market analysis
| good/
excellent | good/
excellent | somewhat restricted | limited | somewhat restricted | limited | priority of
your business | high | average | limited | average | high | top | your strategy
| very important | somewhat important | somewhat important | somewhat important | very important | most important | availability
lead-time | immediate | several months | several weeks to months | several weeks to months | several months | dependent on resources | marketing expertise
Germany | excellent | ??? | ??? | probably none | hopefully good | ??? | product adaptation
| yes | maybe | hardly | no | yes | difficult | management
of local external services | yes | hardly | hardly | no | yes | most difficult | discretion
| yes | hardly | hardly | some | none | none | everyday business support
| yes | somewhat | somewhat | somewhat | yes | do-it-yourself | active sales
| tests and key-accounts | according to priorities | according to priorities | according to priorities | yes | dependent on resources | regional coverage
| decent | good | good/
excellent | good/
excellent | decent | hardly any | industry coverage
| varied | varied/
restricted | varied/
restricted | varied/
restricted | varied/
restricted | some? | local sales
partner search | yes | hardly | not applicable | not applicable | yes | most difficult | local sales
partner management | yes | somewhat | not applicable | not applicable | yes | most difficult | user after-sales
support | none | yes | yes | hardly any | yes | some? | fixed cost
| according to usage | some | some | very low | very high | dependent on resources | variable cost
| none | high margin | high margin | high commission | some | some |
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